Life

Content Creation Lessons from Meeting Seth Godin

When I heard that Seth Godin would be the inaugural speaker for the Made in Buffalo series, I was shocked. How had I missed knowing that he grew up in my hometown? That shock quickly turned to excitement. My husband and I jumped right online to buy tickets, we were surprised at the checkout page. Right before you clicked submit to purchase your tix, you were asked how you're creating change locally and contributing to the new economy (the topic of Seth’s talk).

That time I lost $1000+ in monthly recurring revenue overnight (And what I did about it!)

In the middle of last year, I had the perfect storm. There I was, working away like normal. Until the emails started rolling in...a few clients needed to stop or pause retainers for one reason or another. (Like: they lost a huge client themselves and were forced to decrease expenses. Um...That means me.) Over the course of a few days, I lost about $1000 in monthly recurring income.

3 things I learned in my first year as a mompreneur

Our sweet boy turned one year old. We had a low-key, (Mickey-themed) birthday party with our family. He had a great time seeing all of his favorite people in one room, and playing with all of his cousins! It was a wonderful day, but his birthday also marks something big for my business: I've been balancing motherhood and solopreneurship for 1 year now.

I've accomplished a lot in my life and biz, but by far I'm most proud of being a work-at-home mom.

Planning for Disaster: What would happen to your business if you died?

OK, that post title. Heavy. But we have to talk about this stuff. We prepare for this in our personal lives. We give thought to: life & disability Insurance, wills and Godparents. But what would happen to your biz...if something happened to you? 

As difficult a topic as it is, deep down we all know it’s our responsibility as business owners to prep our businesses for disaster or death. We want to make sure our families are protected, and our clients are taken care of.

2016 in review: what worked and where I'm headed in 2017

2016 was a really big year for my business. I took a maternity leave, became a Certified ConvertKit Expert and increased my revenue over 2015. I thought I’d tell you what worked last year, and share where I’m headed for 2017. 

But first, let me tell you how I got started - in case you’ve never heard my story: I started freelancing in late 2013 with a few, small projects.

What if the Gilmore girls characters were your clients?

I'm sure you're just as excited as I am for the Gilmore girls revival coming to Netflix in a few weeks, right? Like you, I’ve been rewatching my favorite episodes in preparation for the release.

As I'm moving through the seasons again, I've been repeatedly reminded that the series is just jam-packed with business lessons. Lessons I didn't realize were there until I became a solopreneur.

What Should You Do If You Haven't Emailed Your List in a While?

It happens to the best of us.

Business picks up and all of a sudden you realize you haven't emailed your list in a month or two. (Or three.)

And then all the thoughts starting pouring in: What do I do? How do I reengage with them? Do I acknowledge that I've been gone a while? Will all they all unsubscribe? 

First, let's clarify one thing: It's important not to let your list go (too) stale.