Early last year, I made the switch from MailChimp to ConvertKit. And I'm so happy I did. Since switching, my open rate has doubled and I've become a Certified ConvertKit Expert. So it goes without saying that my overall experience with ConvertKit so far has been extremely positive.
It happens to the best of us.
Business picks up and all of a sudden you realize you haven't emailed your list in a month or two. (Or three.)
And then all the thoughts starting pouring in: What do I do? How do I reengage with them? Do I acknowledge that I've been gone a while? Will all they all unsubscribe?
First, let's clarify one thing: It's important not to let your list go (too) stale.