list building

How to Change Your Squarespace Template

This video is coming from a couple of requests I've received lately. Squarespace gives so many template options that it can feel overwhelming sometimes. So if you're one of those people who isn't quite happy with the template you're using now on Squarespace, but you're just not sure which one to move to – this is the video for you. In this 13 minute video, I will walk you through this step-by-step process I take my clients through.

That time I lost $1000+ in monthly recurring revenue overnight (And what I did about it!)

In the middle of last year, I had the perfect storm. There I was, working away like normal. Until the emails started rolling in...a few clients needed to stop or pause retainers for one reason or another. (Like: they lost a huge client themselves and were forced to decrease expenses. Um...That means me.) Over the course of a few days, I lost about $1000 in monthly recurring income.

What Should You Do If You Haven't Emailed Your List in a While?

It happens to the best of us.

Business picks up and all of a sudden you realize you haven't emailed your list in a month or two. (Or three.)

And then all the thoughts starting pouring in: What do I do? How do I reengage with them? Do I acknowledge that I've been gone a while? Will all they all unsubscribe? 

First, let's clarify one thing: It's important not to let your list go (too) stale.