email marketing

How to create a pretty email signature

This is a question I get all the time from clients. "How do I get a cute email signature like yours?" Now I use Wisestamp for my signature, but it has a monthly fee associated with it. Even though I'm a huge fan, the ROI on that just isn't there for some of my clients. So I have 2 free suggestions that I share in the video below. You can either create something simple inside the settings of your Gmail account - or you can use Hubspot's free email signature generator and paste it in. I walk you through all 3 of those options in the video, and share with you why you need to be on AppSumo's email list today! 

How to set up your ConvertKit Sequence

Are you a DIY-er, but not quite sure how to get started on your first sequence? Don't worry, it's easier than it looks! Sometimes my clients feel a little intimidated when they get into the Sequence screen for the first time. In my experience, folks can feel unsure if they've set up exclusions or their send schedule correctly. And that's totally understandable. Here's a 10 minute video that walks you through a basic tour of the Sequence tab, including: how to send immediately, how to utilize the reporting screen, and how to exclude segments.

Thinking about Switching from MailChimp to ConvertKit? Answers here.

Early last year, I made the switch from MailChimp to ConvertKit. And I'm so happy I did. Since switching, my open rate has doubled and I've become a Certified ConvertKit Expert. So it goes without saying that my overall experience with ConvertKit so far has been extremely positive.

It's Easier Than You Think To Integrate ConvertKit and Squarespace (Video Tutorial)

One of the most common ConvertKit questions I get is actually not even a difficult thing at all. I'm often asked about the difficulty level of integrating ConvertKit with Squarespace. It's completely true that, for Wordpress users, the process of integrating ConvertKit is a little bit more seamless. That's because of the CK plugin available to them. But that doesn't make it impossible for those of us on Squarespace! You can totally master it. Here's how:

How to create a ConvertKit broadcast from an RSS Feed

Lately, I've surprised a few of my clients by telling them about this lesser-known ConvertKit feature. It's not for everyone, but it's definitely a nice feature that I think is underutilized. You can add your RSS feed to your ConvertKit account, and create broadcasts with the content of your latest blog posts. This would be great for you if: You're struggling to keep up with creating regular content. Sending one of your blog posts from the week might be a really great compromise.

What Should You Do If You Haven't Emailed Your List in a While?

It happens to the best of us.

Business picks up and all of a sudden you realize you haven't emailed your list in a month or two. (Or three.)

And then all the thoughts starting pouring in: What do I do? How do I reengage with them? Do I acknowledge that I've been gone a while? Will all they all unsubscribe? 

First, let's clarify one thing: It's important not to let your list go (too) stale.