The other day, I asked my Facebook Group members what they were struggling with. Overwhelmingly the answer was finding clients. So I starting thinking about the tactical advice I could share. Advice about: inbound marketing, client onboarding systems, and client retention strategies. And then I thought, hold on. Let me take a step back and show in real numbers where my clients come from. Here's a quick background on my business...
Are you a DIY-er, but not quite sure how to get started on your first sequence? Don't worry, it's easier than it looks! Sometimes my clients feel a little intimidated when they get into the Sequence screen for the first time. In my experience, folks can feel unsure if they've set up exclusions or their send schedule correctly. And that's totally understandable. Here's a 10 minute video that walks you through a basic tour of the Sequence tab, including: how to send immediately, how to utilize the reporting screen, and how to exclude segments.
It's the New Year! I'm ready. I’ve decided on my 2018 goals, and I've been tackling them a bit each day. (Lara Casey says, "Focus on little by little progress, not perfection." I love that.) But first, I want to take a minute and wrap up 2017. I did a wrap up post like this for the first time last year, and I started that post with a brief overview of my biz. In case you're new here (hi!), let’s pause and do that again!
Early last year, I made the switch from MailChimp to ConvertKit. And I'm so happy I did. Since switching, my open rate has doubled and I've become a Certified ConvertKit Expert. So it goes without saying that my overall experience with ConvertKit so far has been extremely positive.
One of the most common ConvertKit questions I get is actually not even a difficult thing at all. I'm often asked about the difficulty level of integrating ConvertKit with Squarespace. It's completely true that, for Wordpress users, the process of integrating ConvertKit is a little bit more seamless. That's because of the CK plugin available to them. But that doesn't make it impossible for those of us on Squarespace! You can totally master it. Here's how:
Lately, I've surprised a few of my clients by telling them about this lesser-known ConvertKit feature. It's not for everyone, but it's definitely a nice feature that I think is underutilized. You can add your RSS feed to your ConvertKit account, and create broadcasts with the content of your latest blog posts. This would be great for you if: You're struggling to keep up with creating regular content. Sending one of your blog posts from the week might be a really great compromise.
I love talking about my favorites, and I definitely love testing the latest ones to be released. (It's a mild obsession.) Because of that, I'm often asked, by clients and other business owners, which tools I'm really loving right now for my own business. Even though it can be tough to narrow it down, I decided to focus in and share.
Here are the 10 tools that I (literally) use every day in my business: