client

How to Change Your Squarespace Template

This video is coming from a couple of requests I've received lately. Squarespace gives so many template options that it can feel overwhelming sometimes. So if you're one of those people who isn't quite happy with the template you're using now on Squarespace, but you're just not sure which one to move to – this is the video for you. In this 13 minute video, I will walk you through this step-by-step process I take my clients through.

How I Find My Clients (a 3-year lead analysis)

The other day, I asked my Facebook Group members what they were struggling with. Overwhelmingly the answer was finding clients. So I starting thinking about the tactical advice I could share. Advice about: inbound marketing, client onboarding systems, and client retention strategies. And then I thought, hold on. Let me take a step back and show in real numbers where my clients come from. Here's a quick background on my business...

How to create a pretty email signature

This is a question I get all the time from clients. "How do I get a cute email signature like yours?" Now I use Wisestamp for my signature, but it has a monthly fee associated with it. Even though I'm a huge fan, the ROI on that just isn't there for some of my clients. So I have 2 free suggestions that I share in the video below. You can either create something simple inside the settings of your Gmail account - or you can use Hubspot's free email signature generator and paste it in. I walk you through all 3 of those options in the video, and share with you why you need to be on AppSumo's email list today! 

3 Things my 4 year old nephew Has Taught Me about business

If you asked me to describe myself, I'd start with Luke's mom and follow it up quickly with Auntie. Between my siblings and cousins, I have a bunch of little people in my life. And they just make everything better, don’t they? Holidays are way more fun, let’s face it. And a simple walk can turn into apologizing to people walking around you on the sidewalk because your kid found about 100 ants attacking a leftover sandwich. (I speak from experience.) Well, my brother’s 4-year old boy is one of those great, little kids.

Content Creation Lessons from Meeting Seth Godin

When I heard that Seth Godin would be the inaugural speaker for the Made in Buffalo series, I was shocked. How had I missed knowing that he grew up in my hometown? That shock quickly turned to excitement. My husband and I jumped right online to buy tickets, we were surprised at the checkout page. Right before you clicked submit to purchase your tix, you were asked how you're creating change locally and contributing to the new economy (the topic of Seth’s talk).

Review of my biz in 2017: What worked, What Didn't, and Where I'm headed in 2018

It's the New Year! I'm ready. I’ve decided on my 2018 goals, and I've been tackling them a bit each day. (Lara Casey says, "Focus on little by little progress, not perfection." I love that.) But first, I want to take a minute and wrap up 2017.  I did a wrap up post like this for the first time last year, and I started that post with a brief overview of my biz. In case you're new here (hi!), let’s pause and do that again!

    That time I lost $1000+ in monthly recurring revenue overnight (And what I did about it!)

    In the middle of last year, I had the perfect storm. There I was, working away like normal. Until the emails started rolling in...a few clients needed to stop or pause retainers for one reason or another. (Like: they lost a huge client themselves and were forced to decrease expenses. Um...That means me.) Over the course of a few days, I lost about $1000 in monthly recurring income.