business

How to set default tags on your YouTube channel

Sometimes saving time on social media can be a lot easier than it sounds. Setting up custom tags is one of those things that can save a lot of time. And this is a request I get a lot from my clients. Tags can help your video rank in search results on YouTube, so they're pretty important. But they can take some time to type in every time you upload. What I suggest in this video is that you select the tags that are your most used, and applicable to the content you're posting, and set those as default.

How to Change Your Squarespace Template

This video is coming from a couple of requests I've received lately. Squarespace gives so many template options that it can feel overwhelming sometimes. So if you're one of those people who isn't quite happy with the template you're using now on Squarespace, but you're just not sure which one to move to – this is the video for you. In this 13 minute video, I will walk you through this step-by-step process I take my clients through.

How I Find My Clients (a 3-year lead analysis)

The other day, I asked my Facebook Group members what they were struggling with. Overwhelmingly the answer was finding clients. So I starting thinking about the tactical advice I could share. Advice about: inbound marketing, client onboarding systems, and client retention strategies. And then I thought, hold on. Let me take a step back and show in real numbers where my clients come from. Here's a quick background on my business...

3 Things my 4 year old nephew Has Taught Me about business

If you asked me to describe myself, I'd start with Luke's mom and follow it up quickly with Auntie. Between my siblings and cousins, I have a bunch of little people in my life. And they just make everything better, don’t they? Holidays are way more fun, let’s face it. And a simple walk can turn into apologizing to people walking around you on the sidewalk because your kid found about 100 ants attacking a leftover sandwich. (I speak from experience.) Well, my brother’s 4-year old boy is one of those great, little kids.

Thinking about Switching from MailChimp to ConvertKit? Answers here.

Early last year, I made the switch from MailChimp to ConvertKit. And I'm so happy I did. Since switching, my open rate has doubled and I've become a Certified ConvertKit Expert. So it goes without saying that my overall experience with ConvertKit so far has been extremely positive.

3 things I learned in my first year as a mompreneur

Our sweet boy turned one year old. We had a low-key, (Mickey-themed) birthday party with our family. He had a great time seeing all of his favorite people in one room, and playing with all of his cousins! It was a wonderful day, but his birthday also marks something big for my business: I've been balancing motherhood and solopreneurship for 1 year now.

I've accomplished a lot in my life and biz, but by far I'm most proud of being a work-at-home mom.

How to send contracts to clients for electronic signature (for free!)

You just finished your intro call with a new client. They want you to send over an invoice and a contract for a quick esignature. You agree, and once you hang up, the panic sets in. "How do I do that??"

A few years ago, as a new freelancer, I had this exact experience. When I first got started, I made the grave error of working without contracts. (Don't do this.)