It's a problem we all face eventually.
It doesn't matter if you're a social media manager, or a solopreneur, we all need to find and share other people's content. And, eventually, we've all experienced having "run out" of things in the queue.
(We'll talk about the 80-20 rule another time.)
For now, I'll just say - I've been there. I know you've been there at some point or another. If you're like me, you've started scrambling. Looking through blogs you follow, one at a time, to find great, new posts to share. And it is beyond time consuming.
Something had to change for me, because I was spending hours each month getting my social media ready for the coming month. So here's my secret:
I stopped searching for content, and have content come to me.
I've stopped the scramble and have a clear process for what to do now. I check in a few, specific places and ignore the rest. I still do a little bit of searching, but it's much more targeted. That makes the content curation process for me, and my clients, go so much quicker.
I'm spending less time, and I'm finding higher quality (Targeted) content that is more likely to elicit engagement from our audience.
Here are the places I check when I'm working on content curation:
Pinterest is less social media platform, and more search engine. Search keywords related to the content you want, and then sort through the results! Group boards are also a great place to share your content, and find new things to post. I have a group board on Pinterest, called Solopreneur Strategy, that I would love to have you join!
Flipboard and Feedly work similarly. You're able to subscribe to updates from certain sites, or certain topics, and organize those updates so that you can search later. They're great options flipping the script from having to find content, to bringing it to you.
4. your social media scheduler
I use Edgar in my business, but other tools (like Hootsuite or Recurpost) do this, too. You can tell it which RSS feeds to pull from, and it brings the content to you. No matter which tool you use, this is a great feature.
5. Facebook Groups
You know all those promo threads you drop your links in each week? Don't drop and run! Read through the thread, grab the posts that look interesting, and add them to your scheduler! It's a great way to find highly targeted content. (Freelance to Freedom community is still one of my favorites for this.)
Quuu is nice because you can make the process even more automatic. You can select categories that interest you, and allow it to auto schedule updates to Buffer.
Like I said, my secret weapon is having the content come to me versus searching for it. That saves so much time! You'll set up your free Google Alerts for specific topics and keywords, and roundup emails will come to you when those terms are mentioned on the web. Grab those articles, and share!
Pocket saved me from feeling compelled to leave 15 tabs open in my web browser, to just saving things for later. It's amazing. As you come across content throughout the week, add it to Pocket with specific tags. Then when you're ready to schedule, open up that tab and pull the content out. Simple as that!
9. Twitter Lists
This takes a little work to set up, but once you do it's great. I have a list, for instance, of people who have joined my Twitter chat in the past. I would love to be able to share their content later, as a thank you, and I can do that with the Twitter list. When you open the list later, you'll see all the recent tweets from the list members. You can take that content and schedule! You can even make this private just to you, as you'll see here:
I'd love to hear if these tools are helpful to you, or if you use anything else! Drop a note in the comments below.
And if you're looking for more social media marketing support, check out the Freelance to Freedom Project school. Leah has a course inside that is dedicated to just that!