Are you a DIY-er, but not quite sure how to get started on your first sequence? Don't worry, it's easier than it looks! Sometimes my clients feel a little intimidated when they get into the Sequence screen for the first time. In my experience, folks can feel unsure if they've set up exclusions or their send schedule correctly. And that's totally understandable. Here's a 10 minute video that walks you through a basic tour of the Sequence tab, including: how to send immediately, how to utilize the reporting screen, and how to exclude segments.
If you asked me to describe myself, I'd start with Luke's mom and follow it up quickly with Auntie. Between my siblings and cousins, I have a bunch of little people in my life. And they just make everything better, don’t they? Holidays are way more fun, let’s face it. And a simple walk can turn into apologizing to people walking around you on the sidewalk because your kid found about 100 ants attacking a leftover sandwich. (I speak from experience.) Well, my brother’s 4-year old boy is one of those great, little kids.
When I heard that Seth Godin would be the inaugural speaker for the Made in Buffalo series, I was shocked. How had I missed knowing that he grew up in my hometown? That shock quickly turned to excitement. My husband and I jumped right online to buy tickets, we were surprised at the checkout page. Right before you clicked submit to purchase your tix, you were asked how you're creating change locally and contributing to the new economy (the topic of Seth’s talk).
It's the New Year! I'm ready. I’ve decided on my 2018 goals, and I've been tackling them a bit each day. (Lara Casey says, "Focus on little by little progress, not perfection." I love that.) But first, I want to take a minute and wrap up 2017. I did a wrap up post like this for the first time last year, and I started that post with a brief overview of my biz. In case you're new here (hi!), let’s pause and do that again!
Confession: I used to create PDF invoices in Word and email them to clients. We all have those first pancakes in business. Those things that make us cringe when we look back, but we know the experience makes us who we are today. Invoices were definitely a first pancake for me. Wave was the answer for that. I found Wave about 3 years ago, and I started using the bookkeeping side of things right away.
In the middle of last year, I had the perfect storm. There I was, working away like normal. Until the emails started rolling in...a few clients needed to stop or pause retainers for one reason or another. (Like: they lost a huge client themselves and were forced to decrease expenses. Um...That means me.) Over the course of a few days, I lost about $1000 in monthly recurring income.
It's a problem we all face eventually. It doesn't matter if you're a social media manager, or a solopreneur, we all need to find and share other people's content. And, eventually, we've all experienced having "run out" of things in the queue. (We'll talk about the 80-20 rule another time.) For now, I'll just say - I've been there. I know you've been there at some point or another. If you're like me, you've started scrambling.